FHA Direct Mail

FHA Direct Mail Database Update February 2010

2010-02-09T08:32:00.000-08:00

We have completed our February 2010 FHA Direct Mail database update. After this month's nationwide update we have 2,385,197 FHA mortgage holders available for your mortgage direct mail offers.
We use a variety of direct mail pieces to target FHA mortgage holders such as snap packs, letters, envelopes and postcards.

FHA Direct Mail Count Request Scenario January 2010

2010-01-12T08:12:00.000-08:00

One of our FHA direct mail clients asked us to run a FHA mailing list count for his upcoming FHA direct mail campaign. He was looking for FHA mortgage holders in California, Ohio and Florida with loan dates 01/01/07 to 12/31/08, LTV of 1% to 80% and loan amounts of $100K and higher.

We ran the count on our FHA mortgage holder database and based on his selects the count yielded 8,043 FHA records.

FHA Direct Mail January 2010 Update

2010-01-06T07:39:00.000-08:00

We just completed our January 2010 nationwide update on our FHA Direct Mail database. After this month's update, our fha direct mail database contains 2,426,454FHA mortgage holders ready to receive your fha direct mail offers.

Our FHA database contains key information such as lender name, rate type, loan amount, loan date, and more.

FHA Direct Mail Lists Monthly Update 10/26/09

2009-10-26T07:30:00.001-07:00

We just completed our monthly update of our FHA Mortgage Mailing Lists. After our 10/26/09 update, we have 2,487,912 nationwide FHA mortgage holders. Our FHA mortgage mailing lists can be sorted and selected by loan date, loan amount, rate type, lender name, home value, ltv and more.

Our FHA mortgage mailing lists contain information used for fha direct mail programs to target FHA and FHA Streamline mortgage prospects.

For more information on our FHA mortgage mailing lists visit http://www.influencedirect.com/fha-mailing-lists.

For more information on our FHA mortgage direct mail programs visit http://www.influencedirect.com/fha-direct-mail.

FHA Energy Efficient Direct Mail

2009-10-19T12:54:00.000-07:00

FHA has come out with several energy efficient home loans so homeowners can update their home with solar and energy efficient products that conserve energy and water. Why wouldn’t you want to save money every month with lower gas and electric bills? Solar energy can cut your bill and save you hundreds of dollars each month.

FHA's Energy Efficient Mortgage program (EEM) helps homebuyers or homeowners save money on utility bills by enabling them to finance the cost of adding energy efficiency features to new or existing housing as part of their FHA insured home purchase or refinancing mortgage. For more information about this, click here.

If you are looking to generate leads by targeting people with older homes that need improvements to become more energy efficient, take a look at our FHA direct mail programs.

FHA Direct Mail Campaign for October

2009-10-16T08:20:00.000-07:00

One of our current FHA clients will be expanding their states in a few weeks and wanted to get an early start on counts. Over the past 5 months, we have provided a complete turnkey solution that has yielded phenomenal results. Every few weeks we tweak the criteria, but for the most part, this is what has been used.

First Loan Amount: 200,000+
First Loan Date: 1/90 - 10/08
First Loan Type: FHA
Reverse Mortgage Lenders: Exclude

AZ - 8,883
CA - 35,606
CO - 14,177
DC - 1,295
DE - 1,393
FL - 17,859
GA - 3,807
ID - 1,266
IL - 13,316
IN - 1,207
MD - 10,804
MN - 2,986
MO - 1,996
NC - 3,672
NJ - 19,579
NV - 6,562
NY - 8,373
OH - 4,444
OR - 4,982
PA - 6,158
SC - 1,591
TN - 2,770
TX - 3,627
UT - 4,163
VA - 11,909
WA - 10,942
WI - 1,005

If you are looking for FHA mailing lists or a FHA direct mail campaign, give us a call to see how we can provide you a better solution!

HUD makes changes to FHA Streamline Refinance Loan Program

2009-10-06T07:39:00.000-07:00

FHA streamlined loans emerged onto the mortgage scene in the early 1980's. Since then, thousands of FHA home owners have utilized this program to lower their interest rate with fewer costs and relative ease.

A FHA streamlined refinance loan refers only to the amount of documentation and underwriting that is conducted on a loan file by the mortgage company. Mortgage companies may offer streamlines "no cost" (actually no out-of-pocket expenses to the borrower) by charging a higher interest rate on the new loan. Other companies may offer a streamline refinance that wrap the costs into the new mortgage amount. Unfortunately, there must be sufficient equity in the property. Before deciding which option best fits your needs, it is important to weigh not only the costs but also the long term impact that a higher rate or a higher mortgage payment will have.

FHA streamline refinance loans with or without an appraisal, do not require full credit underwriting. As of September 18th, HUD and Lenders have adopted some provisions regarding prior mortgage late payments. New individuals may be added to title on a streamline refinance without credit review. Deleting individuals from title on a streamline refinance may require qualification (certain exceptions may apply).

The following are basic requirements of an FHA streamlined refinance:

Borrowers who refinance their delinquent non-FHA ARM loan into FHA Secure and subsequently wish to refinance to another FHA-insured mortgage must use a refinance product that requires full qualifying, e.g., a rate and term refinance. Once the FHA-to-FHA full qualifying refinance is insured, these borrowers will be able to take advantage of FHA’s Streamline Refinance program.

The mortgage to be refinanced must already be FHA insured and the borrower must have made at least 6 payments on the current FHA Loan.
The mortgage to be refinanced (if less than 12 months old) the borrower must have made all mortgage payments in the month due (no delinquent payment of 30 days)
The mortgage to be refinanced (if greater than 12 months old) not have more than 1x30 days late in the last 12 months AND made all payments within 3 months of the application within the month due (i.e. no 30 day late's in the last 3 months)
The refinance must lower the TOTAL mortgage payment of the previous mortgage by 5% if going from Fixed rate to a Fixed rate. Special conditions apply when going from ARM to Fixed, Fixed to ARM or reducing the Loan Term.
The borrower may not receive cash from loan proceeds in excess of $500.
Any Assets need to close must be Verified.
The Lender must certify to HUD that the borrower is employed and has income at the time of the application.
Any subordinate financing may remain in place as long as it is subordinated on title and does not exceed 125% Combined Loan to Value (CLTV). For Streamlines w/out an appraisal the value is based on the original appraised value from the prior Fully Underwritten FHA loan.
The term of the new mortgage must be the lesser of 30 years or the unexpired term of the mortgage plus 12 years. A borrower cannot refinance from a 15 year loan to a 30 year loan.
An appraisal is not required unless the closing costs are wrapped into the loan. Streamline refinances without an appraisal are limited to the unpaid principal balance, minus any refund credit of the mortgage insurance premium (MIP), plus the new upfront MIP if it is to be financed in the mortgage.
No termite report is required.
The borrower cannot be late, delinquent, or in default of any federal debt.

Source Article: http://www.fhainfo.com/streamlinerefinancing.htm

Are 100% of Your FHA Direct Mail Pieces Getting Delivered?

2009-08-20T12:08:00.000-07:00

A few weeks ago, a few of our weekly mail clients had questions on about their mail being delayed. This was a shock to us considering nothing at all changed in the process of printing/generating postage/dropping off at the bulk mail center/etc. After providing the USPS 3600 and 3602 postage statements, the only conclusion that came to mind was that the mail was possibly delayed. This wasn’t a good enough “guess” for us here at Influence Direct. We never want to call a client and say “I guess your mail is delayed” and not know for sure if it actually is. Because of this, we decided to implement Intelligent Mail Barcode Tracking to resolve this issue. Every campaign that we produce now will have daily reports showing exactly where the mail is in the mail stream.

WHAT IS MAIL DELIVERY TRACKING?

I am glad you asked! For years, mail tracking has provided an important service to efficiency-minded mailers. Now barcode tracking is the door to even greater delivery-monitoring functionality.
Our software collects step-by-step delivery information from First-Class™, Standard Mail® or Periodical mailings and maintains that data on a secure Web interface. Closely monitoring the progress of your mailings will help you gauge delivery effectiveness and predict future performance.

FEATURES AND BENEFITS

Uses USPS Intelligent Mail barcode: end-to-end tracking of a job's path through the mail stream
Allows unique identification of every piece in a mailing job, to provide delivery details with any desired level of specificity
Compatible with First-Class, Standard Mail and Periodical mailings
Delivery report data archived online for easy, password-protected access; reports may also be downloaded into an array of convenient file formats